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Nielsen | Social Media Report 2012 [EN]

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Metadata Optimization and Gaming Amazon's Subject Best-seller ...

I believe there are huge opportunities if publishers instead begin to optimize metadata, taking advantage of the ability of ONIX feeds to update metadata at all trading partners. This will allow...

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How your mindset might be affecting your company's innovation | SmartBlogs

Carol Dweck is a professor of psychology at Stanford University and author of "Mindset: The New Psychology of Success." Dweck has conducted extensive resea...See it on Scoop.it, via Marketing,...

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4 Keys to Better Understanding The Voice of the Consumer ...

are essential to the innovation process. Uncovering fresh observations and ... Here are a few tips on how to extract the most innovation value out of your marketing research studies: Know how to...

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The New SEO Rules in a Content Marketing World

Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their...

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

"Optimizing online visibility requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. Without...

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Understanding the Consumer-centric Path: The Future of Digital Commerce |...

Topics including the power of discussion & social sharing, the importance of being “consumer-centric,” & the power digital has on e-commerce conversion rates.See it on Scoop.it, via Marketing,...

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Who Do Online Advertisers Think You Are?

The extreme microcategorization of consumers means advertisers can bid for the chance to show you exactly what you might be interested in. The trouble is, that’s all you’ll see.See it on Scoop.it, via...

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Book Discovery Landscape Becomes More Complicated as Reader Behavior...

Reader behavior is in flux and the ways in which people engage with and discover new content has grown exponentially, according to data from Bowker.See it on Scoop.it, via Marketing, technology, and...

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Why Every Entrepreneur Should Self-Publish a Book | TechCrunch

I've published eight books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), one comic book,  and the last two I've self-published.See it on Scoop.it, via...

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Apple iPad or Amazon Kindle Touch – Which of these tablets is ...

iPad is definitely more secure and more advanced than Kindle Touch. It also has more features which makes it comparable to Samsung Galaxy and other Android tablets rather than Amazon Kindle, which is...

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Reverse Engineering Human Rating to Predict the Future of Search

Search Engine JournalReverse Engineering Human Rating to Predict the Future of SearchSearch Engine JournalThe key to remaining competitive in organic search is to always be two steps ahead of the...

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Content Strategy | Brand Development | Organic SEO

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound...

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Online Content Exploration Varies by Demographic - eMarketer

Research from content optimization firm nRelate shows that age is one major factor in how users engage with content online. An October 2012 survey found that younger US web users, especially younger...

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Make Word of Mouth Stupid-Easy For Your Customers

When the ticket seller handed me my lift ticket to Heavenly Mountain Resort on Thanksgiving morning, he suggested I log into EpicMix so I could track and share my activity on my social networks. Of......

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Is it Finally Time for Tablet Commerce? | Get Elastic Ecommerce Blog

Is it Finally Time for Tablet Commerce?- tablet, tcommerce Digital Commerce, Mobile...See it on Scoop.it, via Marketing, technology, and innovation in publishing.

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What is the difference between business intelligence, business analytics and...

Answer (1 of 5): This is a question that will probably yield a difference responses depending on who you ask. I'll see if I can do my best to define what these mean to me with a little more clarity...

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The Step by Step SEOgadget Guide to Conversion Optimisation

Struggling with your Conversion Rate Optimisation? Follow this step by step guide from the SEOgadget team...See it on Scoop.it, via Marketing, technology, and innovation in publishing.

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SEO Needs Regular Analysis and Optimisation | Smart Insights

This blog by James Gurd (Digital Juggler) looks at why your SEO program requires regular analysis and optimisation to deliver results.See it on Scoop.it, via Marketing, technology, and innovation in...

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Social Media Demographics

Steadily increasing usage worldwide shows remarkable figures about social media demographics.See it on Scoop.it, via Marketing, technology, and innovation in publishing.

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